Build apps for clients faster.

GravityKit licenses come in single-site, 3-site, and 1,000-site tiers (see pricing for more info). Most solo agencies pick the 1,000-site tier so they are able to use GravityKit on any new project. All tiers include unlimited local and staging activations, which matters when you’re building and previewing for several clients at once. One thing to plan for: the license is tied to your account, not the client’s, so renewal is yours to manage—unless you transfer the license over to the client when the project has been completed.

Yes, and that’s a model GravityKit fits well. Build the portal, intake flow, or dashboard once, then redeploy it on the next client site—Our GravityMigrate add-on (included in All Access) lets you easily move forms, entries, feeds, and Views between sites. The build collapses into deployment plus light customization, which makes a productized service very doable! In fact, one of our clients is a web agency that does exactly that. You can read more about how they built a reusable template to productize application management here.

The honest answer depends on what you’d otherwise build, but the agency-side patterns are consistent: directories that took 1–2 weeks of custom code drop to a day, client portals that needed multiple plugin hacks become a few hours, and changes that meant custom code become drag-and-drop edits. The bigger compounding win is post-handoff: fewer small-change requests escalate to billable hours because the client can do them. See real numbers and customer testimonials in our GravityKit case studies.

GravityKit MCP connects an AI assistant (Claude, ChatGPT desktop, Cursor) to your clients’ Gravity Forms and GravityKit installs, so you can build forms, edit entries, generate reports, and run multi-site operations through natural-language commands. For a solo agency it’s effectively a force multiplier: work that would mean clicking through the WP admin on each site becomes a one-line instruction. It’s most useful when you run the same flows across many clients (e.g., “audit conditional logic across all client forms” or “export entries from last month for every client”).

GravityKit projects are data-driven, and data-driven apps generate steady recurring work in ways static brochure sites don’t. The retainer shapes that work best:

• Additional features. As your clients’ needs change and grow, you can add functionality as needed. Our Kit of add-ons is well-integrated, allowing you to bolt on new features as needed. Does your client want to see charts of new leads over time? Use GravityCharts. Do they need a PDF report sent to their Dropbox? Use GravityExport. Do they need to import records from an external system? Use GravityImport.
• Reporting & dashboards. Monthly KPI summaries and board-ready PDFs built from live entries with GravityCharts and GravityExport. Once the dashboard exists, every quarter is a recurring deliverable instead of a fresh build.
• Data hygiene & operations. Scheduled CSV/Excel exports (GravityExport), deduplication and cleanup passes, audit trails through GravityRevisions, and staging copies via GravityMigrate before any major change. Billable on a calendar—weekly, monthly, or quarterly.
• Seasonal refreshes. Member directories, real estate listings, school rosters, event lineups, association rolls—they all churn predictably. Pricing the annual reset (re-import via GravityImport, retire stale records, refresh photos and filters) as a fixed-fee renewal is a clean recurring line item.
• Change pipeline. The “new View / new field / new filter” requests every data-driven build generates. These are functionality enhancements to the existing system. Bundle a monthly hour bank (e.g. “up to 4 hours of website changes / month”) with overage at hourly.

The compounding effect is what makes this category profitable: every directory, portal, or dashboard you ship creates its own small ongoing line item. Twelve client builds later, you have twelve micro-retainers running in parallel.