How Dragonfly reduced development costs and improved business operations with GravityKit

Dragonfly Video Production modernized a decade-old talent database using Gravity Forms and GravityKit. As a global video production company working across industries, Dragonfly needed a flexible, cost-effective solution to manage and surface their growing talent data. By using GravityKit, Dragonfly reduced development overhead while improving efficiency and day-to-day operations.

About Dragonfly

Dragonfly Video Production is a 15-year-old video production company based in London’s Soho Square. Striving to create unique, exciting content that’s truly a cut above the rest, they provide stellar production support and cinematic quality video for brands across the globe.

The diversity of Dragonfly’s client list demonstrates their success at tailoring the message and production to suit the widest sectors, including leading charities, airlines, technology, health and beauty, retail, telecoms, automotive, government, education, insurance, food and drink, aerospace and fashion.

Discovering GravityKit

Dragonfly recognized GravityKit as the best option for modernizing their talent database. It worked seamlessly with Gravity Forms (a system the team had already used) while requiring minimal customization. Leveraging a pre-built solution helped reduce development costs and ensured the new system was scalable and future-proof.

Using GravityView to manage our network of talent has been a real game changer for us. It’s a real solution.

Building with GravityKit

Dragonfly’s business depends on a global network of freelance talent, making fast and reliable access to supplier data essential for the production team. Their existing talent microsite, built over a decade ago, had become outdated, difficult to manage, and reliant on multiple third-party systems.

Using Gravity Forms and GravityView, Dragonfly rebuilt the system with a modern, searchable front end that makes it easy to manage high volumes of submissions and organize talent into searchable categories. The new setup significantly improved day-to-day efficiency for the in-house team.

GravityView also allowed Dragonfly to design a fully branded front end that integrates seamlessly with their website. As most of the needed functionality was available out of the box, and customizations were straightforward, Dragonfly were able to build a flexible, future-ready solution that simply works.

It was a real pleasure to have a system that worked by default; making any bespoke alterations easy to implement.

The impact

Building with GravityKit saved Dragonfly significant time and development costs, while also improving day-to-day operational efficiency. The new talent microsite streamlined internal workflows, helping the production team turn around complex projects under tight deadlines with less manual effort.

The impact extends across the business. Internally, the production team can quickly search, filter, and allocate talent. Freelance suppliers can submit applications through online forms that are automatically categorized into the database. Clients also benefit through a bespoke voiceover microsite, where they can browse and select talent—saving time for both clients and the production team.

Since launching the new system, usability issues have dropped dramatically, with far fewer users struggling compared to the previous microsite. The platform continues to run smoothly, providing Dragonfly with a reliable, modern solution they’re confident sharing with clients.

GravityView is the most impressive plugin we’ve used by a long margin — we would recommend it without hesitation. This couldn’t be more genuine — any new website we built in the future, GravityView will be our go-to.

Takeaways

By rebuilding its talent platform with Gravity Forms and GravityView, Dragonfly replaced an outdated, complex system with a modern, scalable solution. The new microsite reduced development costs, streamlined internal workflows, and improved the experience for talent and clients alike—proving that powerful, custom databases can be built on WordPress without heavy custom development.