How LifterLMS used GravityKit to leverage user-generated content for their website & marketing

LifterLMS uses GravityView to showcase user-generated content and highlight real-world customer success. As a leading WordPress eLearning platform, LifterLMS created a public showcase of websites built with its plugin to demonstrate versatility and social proof. GravityView powers the front-end display of user-submitted examples, turning customer stories into a marketing asset.

Meet Chris Badgett

Chris Badgett is the founder and CEO of LifterLMS, one of the most widely used learning management systems for WordPress. He shared insights into why LifterLMS chose GravityView to power its website showcase and experts directory, and how the solution helped save time and development costs.

LifterLMS is a comprehensive WordPress plugin that enables creators to build and scale online courses, coaching programs, and private communities. Designed for flexibility, it allows businesses and educators to create fully customizable learning experiences on WordPress.

Discovering GravityKit

LifterLMS had been using Gravity Forms for over a decade, which made GravityView a natural choice after evaluating available options. The team was drawn to the clear documentation, real-world demos, and practical examples available on the GravityView website.

Reliability and ease of use were key requirements, particularly for visually displaying user-submitted data on the front end. Support was also a critical factor, and LifterLMS found the GravityKit team consistently responsive, friendly, and effective whenever questions arose.

GravityView stood out by delivering all the features the team needed, while also revealing new use cases along the way. It proved easy for the team to adopt and dependable in day-to-day use, earning trust as a tool that simply works.

Building with GravityKit

LifterLMS helps creators and businesses teach online using its learning management system for WordPress. When prospective customers are evaluating the platform, seeing real-world examples of websites built with LifterLMS plays an important role in the decision-making process. To support this, the team created a public showcase page featuring sites submitted by existing users.

What’s more, the showcase is completely automated, removing the need for Chris’s team to manually source user sites. Instead, users can submit their site to the showcase via a Gravity Form. After submission, Chris’s team reviews it, and once approved, the site appears in the showcase!

Gravity Forms is used to collect showcase submissions, including website details and screenshots, while GravityView powers the front-end directory display. This setup allows approved listings to appear in a clean, organized layout that highlights the diversity of sites built with LifterLMS.

GravityView’s intuitive builder and front-end editing capabilities make it easy for the team to manage listings and update entries as needed. The showcase output is randomized on each page load, ensuring newer and older submissions receive equal visibility and preventing listings from getting buried over time.

GravityView’s front-end editing capabilities and intuitive builder enable our team to easily manage the showcase listings and make changes as needed.

In addition to the showcase, LifterLMS also uses GravityView to power its Experts page—a directory of trusted third-party WordPress and LifterLMS service providers available for hire—further extending the platform’s ecosystem through user-generated content.

The impact

GravityView has delivered significant time and cost savings for LifterLMS by replacing manual, page-builder–based directory creation with an automated, data-driven approach. What once required ongoing maintenance can now be managed efficiently through Gravity Forms and GravityView, freeing the team to focus on higher-impact work.

Beyond operational efficiency, GravityView enables LifterLMS to visually showcase the success of its community. By highlighting real websites built with the platform, the showcase reinforces trust, demonstrates real-world value, and strengthens LifterLMS’s position as a leading WordPress LMS.

As a result, GravityView has become a tool LifterLMS confidently recommends to other site builders and business owners looking to visualize and manage form-driven content more effectively.

GravityView has saved us so much time and money by automating the process of designing and building directories.

Takeaways

Unlike brand-produced content, user-generated content is often perceived to be more authentic and valuable, providing unsolicited endorsements of products or services. Recognizing this, LifterLMS used GravityView to build a customer website showcase, demonstrating the real-world impact of their software!

Leveraging GravityView’s powerful layouts and intuitive drag-and-drop builder, the LifterLMS team were able to streamline the process of building and designing captivating front-end displays. The end result? Enhanced user engagement and trust.

For businesses looking to elevate their user engagement and display content dynamically, LifterLMS’s experience with GravityView offers valuable insights and a compelling blueprint for success.