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GravityView vs Formidable Views

Both put form submissions on the front end of your WordPress site, but one is a display layer for Gravity Forms and the other is built into Formidable Forms. Here’s how they compare, and when each is the better fit.

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Core differences and capabilities

Decision factorGravityViewFormidable Views
Primary purposeDisplay and manage Gravity Forms entries on the front endDisplay Formidable Forms entries; part of an all-in-one form plugin
Form plugin neededA separate Gravity Forms licenseBuilt into Formidable Forms (one product)
View / layout typesTable, List, Maps, DataTables, DIYCalendar, Classic, Grid, Map, Table, Timeline
Building layoutsPoint-and-click Layout BuilderContent box driven by shortcodes, HTML, and CSS
Front-end entry editingYesYes
Entry approval workflowYes (dedicated, built in)No built-in feature; done manually with a status field and filtered views
Native charts / graphsNo (needs the GravityCharts add-on, $99/yr)Yes, via graph shortcodes
Search, sort & filteringYes, incl. A-Z Filters and Advanced FilterYes; front-end search and filter, with table sorting via a CSS class
Front-end exportVia the separate GravityExport add-on (paid)Built in: Table Views export to Excel or CSV
Maps & directoriesMaps layoutMap view; directory templates (Elite tier)
Calendar viewVia the GravityCalendar add-onBuilt in (Calendar view)
Entry price$119/yr plus a separate Gravity Forms license$199/yr (Plus tier; includes the form plugin)
Lifetime licenseYes: $499 (GravityView)No (annual only)

Decision factors

All-in-one product vs a dedicated display layer

Formidable Views is part of Formidable Forms, so your form builder and your front-end displays live in one product from one vendor, with nothing extra to buy from a third party once you’re on a plan that includes Views. GravityView takes the opposite approach: it’s a specialist display layer that sits on top of Gravity Forms, so you license Gravity Forms and GravityView separately. The trade-off is bundled simplicity versus a best-of-breed display tool plus a separate form plugin.

Building and styling your displays

GravityView builds layouts with a drag-and-drop Layout Builder, so you assemble fields into tables, lists, and detail pages visually. Formidable Views centers on a Content box where you arrange entries with shortcodes, HTML, and CSS, and even front-end table sorting is enabled by adding a CSS class. If you’d rather not touch markup, GravityView’s approach is friendlier; if you want fine-grained control and you’re comfortable with code, Formidable’s is more open-ended.

Charts, calculations, and approvals

Each tool wins something here. Formidable has native graphs and is built around intelligent calculations, so calculators and charted dashboards work without extra plugins. GravityView doesn’t chart on its own (that’s the separate GravityCharts add-on), but it does include a dedicated entry approval workflow, where entries can be held for review before they appear publicly. Formidable has no built-in approval feature, so you build that yourself with a status field and filtered views.

Pricing and cost considerations

Cost factorGravityViewFormidable Views
Entry cost$119/yr base, single site (first year $79.33), plus a separate Gravity Forms license$199/yr (Plus tier; Views are not in the cheaper Basic tier), form plugin included
Ongoing costsAnnual renewal; add GravityCharts ($99/yr) for chartsAnnual renewal; forms and Views bundled
Cost predictabilityHigh, flat annual pricingHigh, flat annual pricing
Cost scalingBy sites: 1 / 3 / 1,000By sites: Plus 3 / Business 7 / Elite unlimited
Refund policy30-day, no questions asked14-day, no questions asked
Lifetime license available?Yes: $499 (GravityView) / $799 (Pro)No, annual subscriptions only

Use cases and best fit

A front-end directory or listing built by a non-coder

If you’re on Gravity Forms and want to assemble a directory, listing, or member profile page visually, without hand-writing shortcodes or CSS, GravityView’s point-and-click Layout Builder and ready-made layouts are the smoother path. Formidable also ships directory templates (on its Elite tier), so the deciding factor here is the no-code building experience, not whether directories are possible.

Best fit: GravityView


An all-in-one data app with calculations and charts

If you’re building something like a calculator-driven quote tool or a charted dashboard and want forms, calculations, graphs, and displays in a single product, Formidable Views covers it natively, where GravityView would need a separate form plugin and the GravityCharts add-on.

Best fit: Formidable Views


Moderated submissions that need review before they go public

When entries must be approved before they appear, for user-submitted listings, testimonials, or community content, GravityView’s built-in entry approval workflow handles it directly. In Formidable you’d assemble the same outcome manually with a status field and filtered views.

Best fit: GravityView

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