Compare / Formidable Views
GravityView vs Formidable Views
Both put form submissions on the front end of your WordPress site, but one is a display layer for Gravity Forms and the other is built into Formidable Forms. Here’s how they compare, and when each is the better fit.
Last updated:
Core differences and capabilities
| Decision factor | GravityView | Formidable Views |
|---|---|---|
| Primary purpose | Display and manage Gravity Forms entries on the front end | Display Formidable Forms entries; part of an all-in-one form plugin |
| Form plugin needed | A separate Gravity Forms license | Built into Formidable Forms (one product) |
| View / layout types | Table, List, Maps, DataTables, DIY | Calendar, Classic, Grid, Map, Table, Timeline |
| Building layouts | Point-and-click Layout Builder | Content box driven by shortcodes, HTML, and CSS |
| Front-end entry editing | Yes | Yes |
| Entry approval workflow | Yes (dedicated, built in) | No built-in feature; done manually with a status field and filtered views |
| Native charts / graphs | No (needs the GravityCharts add-on, $99/yr) | Yes, via graph shortcodes |
| Search, sort & filtering | Yes, incl. A-Z Filters and Advanced Filter | Yes; front-end search and filter, with table sorting via a CSS class |
| Front-end export | Via the separate GravityExport add-on (paid) | Built in: Table Views export to Excel or CSV |
| Maps & directories | Maps layout | Map view; directory templates (Elite tier) |
| Calendar view | Via the GravityCalendar add-on | Built in (Calendar view) |
| Entry price | $119/yr plus a separate Gravity Forms license | $199/yr (Plus tier; includes the form plugin) |
| Lifetime license | Yes: $499 (GravityView) | No (annual only) |
Decision factors
All-in-one product vs a dedicated display layer
Formidable Views is part of Formidable Forms, so your form builder and your front-end displays live in one product from one vendor, with nothing extra to buy from a third party once you’re on a plan that includes Views. GravityView takes the opposite approach: it’s a specialist display layer that sits on top of Gravity Forms, so you license Gravity Forms and GravityView separately. The trade-off is bundled simplicity versus a best-of-breed display tool plus a separate form plugin.
Building and styling your displays
GravityView builds layouts with a drag-and-drop Layout Builder, so you assemble fields into tables, lists, and detail pages visually. Formidable Views centers on a Content box where you arrange entries with shortcodes, HTML, and CSS, and even front-end table sorting is enabled by adding a CSS class. If you’d rather not touch markup, GravityView’s approach is friendlier; if you want fine-grained control and you’re comfortable with code, Formidable’s is more open-ended.
Charts, calculations, and approvals
Each tool wins something here. Formidable has native graphs and is built around intelligent calculations, so calculators and charted dashboards work without extra plugins. GravityView doesn’t chart on its own (that’s the separate GravityCharts add-on), but it does include a dedicated entry approval workflow, where entries can be held for review before they appear publicly. Formidable has no built-in approval feature, so you build that yourself with a status field and filtered views.
Pricing and cost considerations
| Cost factor | GravityView | Formidable Views |
|---|---|---|
| Entry cost | $119/yr base, single site (first year $79.33), plus a separate Gravity Forms license | $199/yr (Plus tier; Views are not in the cheaper Basic tier), form plugin included |
| Ongoing costs | Annual renewal; add GravityCharts ($99/yr) for charts | Annual renewal; forms and Views bundled |
| Cost predictability | High, flat annual pricing | High, flat annual pricing |
| Cost scaling | By sites: 1 / 3 / 1,000 | By sites: Plus 3 / Business 7 / Elite unlimited |
| Refund policy | 30-day, no questions asked | 14-day, no questions asked |
| Lifetime license available? | Yes: $499 (GravityView) / $799 (Pro) | No, annual subscriptions only |
Use cases and best fit

A front-end directory or listing built by a non-coder
If you’re on Gravity Forms and want to assemble a directory, listing, or member profile page visually, without hand-writing shortcodes or CSS, GravityView’s point-and-click Layout Builder and ready-made layouts are the smoother path. Formidable also ships directory templates (on its Elite tier), so the deciding factor here is the no-code building experience, not whether directories are possible.
Best fit: GravityView
An all-in-one data app with calculations and charts
If you’re building something like a calculator-driven quote tool or a charted dashboard and want forms, calculations, graphs, and displays in a single product, Formidable Views covers it natively, where GravityView would need a separate form plugin and the GravityCharts add-on.
Best fit: Formidable Views


Moderated submissions that need review before they go public
When entries must be approved before they appear, for user-submitted listings, testimonials, or community content, GravityView’s built-in entry approval workflow handles it directly. In Formidable you’d assemble the same outcome manually with a status field and filtered views.
Best fit: GravityView

We proudly offer a 30-day money-back guarantee
We want you to be 100% happy with your purchase, or we’ll make it right.
Have more questions?
Here are a few common questions that help explain what is possible with the power of GravityKit.

Ready to get started?
Display Gravity Forms entries on the front-end of your site and build powerful web applications.
60,000
Websites powered
11 years
In business
17,000
Happy customers
12,000
Updates shipped