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GravityView vs WP Grid Builder
Two ways to build filterable front-end displays in WordPress: GravityView turns your Gravity Forms entries into editable front-end apps, while WP Grid Builder builds faceted grids from your posts, custom post types, and products.
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Core differences and capabilities
| Decision factor | GravityView | WP Grid Builder |
|---|---|---|
| Primary data source | Gravity Forms entries | Posts, custom post types, taxonomy terms, users, WooCommerce and EDD products |
| Displays Gravity Forms entries | Yes, natively | No native integration |
| Displays posts, custom post types, and products | No (form entries only) | Yes, including WooCommerce and EDD |
| Front-end editing of records | Yes (Edit Entry) | No (display and filter only) |
| Entry approval and moderation | Native approve and reject workflow | No |
| Front-end submission and export | Yes (submit via Gravity Forms, export to CSV/TSV) | No |
| Front-end search and filtering | Built-in Search Bar widget | 20+ facet types, real-time AJAX faceting |
| Visual grid and card design | Layout Builder (Table, List, more) | Drag-and-drop card builder (Masonry, Justified, Metro) |
| Maps | Maps layout with radius and distance search (Pro) | Map Facet add-on, filter by distance (included) |
| Page builder integration | Native modules for Elementor, Divi, Beaver Builder | Add-ons for Elementor, Beaver Builder, Oxygen, Bricks; native Gutenberg blocks |
| Requires Gravity Forms | Yes (separate license) | No |
| Add-ons and extensions | Pro tier plus the Gravity Forms ecosystem (Gravity PDF, Gravity Flow, charts, import and export) | All display and filter add-ons included in every tier |
| Free version | No, premium | No, premium |
Decision factors
Where your data lives: form entries or published content
The starting point is the biggest difference. GravityView reads Gravity Forms entries directly, so if you already collect data through forms, it displays, edits, and approves those entries with no extra setup. WP Grid Builder works from the other direction: it queries content that already exists as WordPress posts, custom post types, taxonomy terms, users, or WooCommerce and EDD products. It does not list a Gravity Forms integration, so to show form data in WP Grid Builder you first convert each submission into a custom post type using a separate add-on, then query that post type. That converted post is a static copy, so later edits to the form entry do not flow through and you end up maintaining the same record in two places. WP Grid Builder reaches content that GravityView cannot touch, like products and arbitrary post types, while GravityView stays focused on the form data you already have.
Display and filter, or display and manage
WP Grid Builder is a display and filtering tool, and its faceted search is genuinely deep: more than 20 facet types, real-time AJAX filtering, and a drag-and-drop card builder for grid design. What it does not do is let people change the underlying data. GravityView adds front-end entry editing, so designated users can update their own records without admin access, and a native approve and reject workflow to hold submissions until you review them. The honest trade-off is that GravityView’s built-in Search Bar is a simpler filtering tool than WP Grid Builder’s faceting engine, so for heavy filtering of posts or products WP Grid Builder goes further, while for managing the records people submit GravityView does work WP Grid Builder cannot.
Setup, ecosystem, and cost
WP Grid Builder is a single license with every add-on included, maps and caching among them, and it needs no other plugin to run. Those add-ons are display and filter utilities, which keeps WP Grid Builder self-contained. GravityView requires a separate Gravity Forms license and puts its premium layouts, Maps and DataTables, and its extensions in the Pro tier, but that tier and the wider Gravity Forms ecosystem add capabilities WP Grid Builder has no equivalent for: document generation with Gravity PDF, approval workflows with Gravity Flow, charts, and import and export. GravityView also ships native page-builder modules for Elementor, Divi, and Beaver Builder so you can place a View visually with no shortcode. One honest limit on each side: WP Grid Builder’s own documentation recommends not filtering more than about 50,000 posts, and GravityView only displays Gravity Forms entries rather than general WordPress content.
Pricing and cost considerations
| Cost factor | GravityView | WP Grid Builder |
|---|---|---|
| Entry cost | $119/year for GravityView core, single site (plus a Gravity Forms license from $59/year) | $49/year for Basic, 1 site (no other plugin required) |
| Ongoing costs | Renews at the same $119/year standard rate | Renews at the same $49/year standard rate |
| Cost predictability | Annual license in USD; Maps, DataTables, and extensions require the Pro tier ($199/year) | Annual license in USD; every add-on included at every tier |
| Cost scaling | 1, 3, or up to 1,000 sites; Pro and All Access add features | Basic 1 site ($49), Premium 3 sites ($99), Ultimate unlimited sites ($249); features identical at every tier |
| Refund policy | 30-day money-back guarantee | 14-day money-back guarantee |
| Lifetime license available? | Yes (GravityView from $499, Pro from $799) | Occasionally, as a limited-time offer (from $149) |
Use cases and best fit

A user-submitted directory people can edit and you can approve
You have a form for listings, member profiles, or applications, and you want those records on the front end where visitors can search them, owners can edit their own entry without backend access, and you can approve submissions before they go public. The data already lives in Gravity Forms, so there is no content modeling to do, and editing and moderation are built in.
Best fit: GravityView
A filterable portfolio, blog, or product catalog from existing content
Your content is already published as WordPress posts, custom post types, or WooCommerce and EDD products, and you want a designed grid with fast, real-time facets like checkboxes, price ranges, ratings, and categories. This is exactly what WP Grid Builder is built for, with a card builder for the layout and a faceting engine over content GravityView does not read.
Best fit: WP Grid Builder


A location or listing directory with maps
You want listings shown as cards and plotted on a map, with visitors filtering by category or distance. Both tools can do this, so the deciding factor is the data. If listings are submitted and edited through a form, GravityView’s Maps layout reads those entries and supports radius search. If listings are published as posts or custom post types with custom fields, WP Grid Builder’s included Map Facet plots and filters them.
Best fit: GravityView when listings are form submissions, WP Grid Builder when they are published posts

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