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GravityView vs Toolset

Two ways to build data-driven WordPress sites: GravityView displays your Gravity Forms entries, while Toolset turns custom post types and fields into dynamic pages.

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Core differences and capabilities

Decision factorGravityViewToolset
Primary data sourceGravity Forms entriesCustom post types, fields, taxonomies, users
Displays Gravity Forms entriesYes, nativelyNo native integration
Custom post types and relationshipsNo (form entries only)Yes (one-to-one through many-to-many)
Front-end forms to create and edit contentBuilt-in front-end Edit Entry; forms via Gravity FormsBuilt in (Toolset Forms)
Front-end search and filteringBuilt inBuilt in (AJAX)
Entry approval and moderationYes, built-in approve and reject, no codeNo dedicated moderation UI (draft or pending status only)
Full site templates and archivesDisplay layer onlyBuilt in
MapsMaps layout (Pro)Maps (included)
Building experienceDrag-and-drop View builder; embed with a block, shortcode, or page-builder moduleBuilt in the WordPress block editor (Gutenberg-native), no page builder needed
MultilingualVia translation pluginsTight WPML integration (WPML sold separately)
Scope and skillFocused display layer, lower learning curveFull site-building suite, steeper learning curve
Free versionNo, premiumNo, premium

Decision factors

Where your data lives: form entries or content types

The starting point is the biggest difference. GravityView reads Gravity Forms entries directly, so if you already collect data through forms, it displays, edits, and approves those entries with no extra setup. Toolset works from the other direction: you model the data as custom post types and custom fields, then design templates to show it. It has no native Gravity Forms entries integration, so pairing the two means using a connector to write form submissions into Toolset content types. Toolset can model almost any content structure, including post relationships that GravityView does not offer, while GravityView stays focused on the form data you already have.

One focused layer or a whole site-building suite

GravityView is a display and management layer for Gravity Forms: it adds front-end views, editing, and a native approve and reject moderation workflow, and it integrates with the wider Gravity Forms ecosystem like Gravity PDF and Gravity Flow. Toolset is a broad suite that bundles front-end forms, AJAX search, full templates and archives, access control, and maps under one license, so you can build an entire dynamic site without extra plugins. Both work without a page builder, but the editing surface differs: you build Toolset’s templates and Views inside the WordPress block editor, while GravityView has its own drag-and-drop builder that you embed with a block, shortcode, or page-builder module. The trade-off is scope for focus: Toolset does more but has a steeper learning curve, while GravityView covers the form-to-display path with less to learn. One honest gap on the GravityView side is that it builds Views, not full site templates or archives, so a complete custom site still needs your theme or another tool.

Support, ecosystem, and development pace

Both vendors are established. GravityKit is a certified Gravity Forms developer, so its integration is first-party and deep rather than a third-party connector, and OnTheGoSystems is the company behind WPML, which gives Toolset strong multilingual support. The clearest difference is development pace. GravityView is on an active cadence, with a 3.0 release in 2026. Toolset paused new-feature development in 2022 to wait out WordPress full site editing, kept shipping bug-fix and compatibility updates, and resumed slower feature work under new leadership, adding full site editing support in 2026. Toolset remains actively maintained, but for teams that need ongoing feature development, GravityView’s pace is the safer long-term bet.

Pricing and cost considerations

Cost factorGravityViewToolset
Entry cost$119/year for GravityView core, single site (plus a Gravity Forms license from $59/year)€69 first year for 1 site, which includes the full Toolset suite
Ongoing costsRenews at the same $119/year standard rateRenews at €51/year for 1 site
Cost predictabilityFlat annual license in USD; no per-entry feesFlat annual license in EUR; every tier includes all components
Cost scaling1, 3, or up to 1,000 sites; Pro and All Access add features1 site (€69), 3 sites (€149), or unlimited (€299); features are identical at every tier
Refund policy30-day money-back guarantee30-day money-back guarantee
Lifetime license available?Yes (GravityView from $499, Pro from $799)No, lifetime accounts were discontinued
Prices were accurate at the time of writing. Please check the product pages for current pricing.

Use cases and best fit

GravityView over Toolset

A site that collects and displays data through Gravity Forms

You run forms for applications, registrations, member submissions, or listings, and you want those entries on the front end where people can search them, edit their own records, and have submissions approved before they go public. The data already lives in Gravity Forms, so there is no content modeling to do, and the whole workflow stays in one place.

Best fit: GravityView


A custom WordPress site built on content types and relationships

You are building a property portal, a classifieds site, or a business directory where records are custom post types with related content, custom fields, and full template and archive pages, possibly in more than one language. This is the broad, structured site-building that Toolset and its WPML integration are designed for.

Best fit: Toolset

Toolset over GravityView (1)

GravityView OR Toolset

A directory that mixes user submissions with a custom content model

You want visitors to submit listings and edit them, but you also want relationships between content types and full template control. Both tools handle parts of this: GravityView can join related form data across multiple forms for common one-to-many cases, while Toolset models the relationships natively and builds the whole site around them. Start with GravityView when the form submission is the core of the project, and reach for Toolset when the relational data model is the hard part.

Best fit: GravityView when submissions drive the project, Toolset when the data model does

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