Data Study
What actually decides whether a WordPress agency makes money? We looked at the data
Two 2026 surveys of 832 WordPress agencies, plus our own analysis of the raw data. What separates the profitable agencies from the rest, and what does not.
WordPress form plugin market share 2026: CF7, Gravity Forms, and more
Contact Form 7 is on 29.74% of WordPress sites, Gravity Forms on 3.53%, WPForms on 2.43%. HTTP Archive data on the most used WordPress form plugins in 2026, with year-over-year change and Fluent Forms measured for the first time.
Ecommerce platform market share 2026: WooCommerce leads the web, Shopify leads the top tier
Ecommerce platform market share in 2026, from HTTP Archive data. WooCommerce leads the whole web at 6.64%, but Shopify already leads the top 1M sites.
WordPress page builder market share 2026: Elementor leads at 32.67%
Elementor reaches 32.7% of WordPress sites. WordPress Block Editor 20.6%, wpBakery 8.5%, Divi 5.7%. Latest HTTP Archive crawl, share-of-WordPress basis throughout.
WordPress powers 33% of the web in 2026 (down from 36% at its peak): CMS market share report
Updated WordPress CMS market share figures using HTTP Archive data, picking up where Joost de Valk’s foundational research left off.