Who owns the data on a feedback board?

With GravityBoard, you do: every card is a Gravity Forms entry stored in your own WordPress database, and it exports to CSV together with your entry data. With Frill, your feedback lives in Frill's cloud, stored and processed in the United States on AWS (EU hosting is an Enterprise-plan feature). Frill provides a REST API for retrieving data, and does not document a self-serve CSV export of board data.

Can GravityBoard announce product updates like Frill’s changelog?

Not built in. Frill includes an Announcements module with opt-in email subscribers, and users can follow ideas and get notified on status changes. GravityBoard has no announcements feature and no per-user follow button; you can notify everyone who voted on a card when its status changes using a Gravity Forms notification with the {gravityboard_voters:emails} merge tag, and publish updates as regular WordPress posts. If an in-product changelog with subscriber emails is core to your workflow, Frill covers it out of the box.

Can I migrate feedback from another tool?

Both directions work via CSV. Frill imports from Canny, Aha!, Upvoty, and Fider, though its docs note some data "like likes or comments may be lost." For GravityBoard, any CSV imports as Gravity Forms entries using GravityImport: map your columns to form fields and the imported entries appear as cards. Getting data out of Frill means using its REST API, since Frill does not document a self-serve export.

What is the difference between Frill and GravityBoard?

Frill is a hosted SaaS feedback suite: idea boards, a public roadmap, announcements, and surveys that you embed in your product with a JavaScript widget, with data stored on Frill's servers. GravityBoard is a WordPress plugin that displays Gravity Forms entries on kanban boards with voting, so your feedback board runs on your own site and the data stays in your own database. Frill is the more specialized feedback tool; GravityBoard also handles project boards, task tracking, and any other workflow built on Gravity Forms.

Can visitors vote on ideas without creating an account?

With Frill, yes. Guest participation (name and email) is the default, and anonymous cookie-based participation is also available, so users never need a Frill account. GravityBoard voting requires a logged-in WordPress account. If anonymous public voting on the board itself is a hard requirement, Frill handles it out of the box.

Does Frill work on a WordPress site?

Yes, in the sense that Frill's widget embeds on any website, including WordPress, via a JavaScript snippet. There is no official Frill WordPress plugin; the only plugin on WordPress.org is the community-built Unofficial Frill.co SSO plugin (last updated 2021), which handles login handoff only. Your board content still lives on Frill's servers. GravityBoard is a native WordPress plugin, so boards render as part of your site.

Do I need Gravity Forms to use GravityBoard?

Yes. GravityBoard is a Gravity Forms add-on, and any Gravity Forms license level works. The form is how ideas get collected: visitors submit through a regular Gravity Forms form on your site, and each submission automatically appears as a card on the board. If you already run Gravity Forms, a feedback board reuses the setup you have.

How much does a customer feedback board cost?

Frill starts at $25 per month (about $264 per year billed annually) with a 50-active-idea cap; unlimited ideas start at $49 per month. GravityBoard is $119 per year (regular price, single site) or a one-time lifetime license from $499, plus a Gravity Forms license ($59 to $259 per year, sold separately). See GravityKit pricing for current tiers. Over multiple years, a license model typically costs less than a subscription; over a short project, the subscription can be cheaper.

Compare / Frill

GravityBoard vs Frill

A side-by-side look at a self-hosted WordPress board that handles feedback, projects, and any Gravity Forms data versus Frill’s hosted feedback platform.

Last updated:

July 26, 2026

What’s the verdict?

Both tools give your users a board where they can submit ideas and vote on what matters, but they sit on opposite sides of one big decision. GravityBoard (GravityKit) is a WordPress plugin that turns entries from Gravity Forms, the popular paid WordPress form plugin, into votable kanban boards on your own site, so you own the data, pay a flat license, and can run project and task boards with the same plugin. Frill is a polished hosted suite built only for feedback: idea boards, a public roadmap, announcements, and surveys, embedded in your product with a JavaScript widget and billed as a recurring subscription.

Choose GravityBoard if…

You want a feedback board that runs on your own WordPress site, where every idea is a Gravity Forms entry in your own database and voting comes with real controls (vote budgets, upvote-only mode, per-lane voting).

Choose Frill if…

You want a purpose-built, hosted feedback platform that sets up with a two-line embed code and no WordPress required, and lets users vote as guests or anonymously without creating accounts.

Core differences and capabilities

Decision factor	GravityBoard	Frill
Hosting model	Self-hosted on your WordPress site	Hosted SaaS (US cloud; EU hosting on Enterprise)
Data ownership	Your WordPress database (exports with your entries)	Frill’s servers, retrieved via REST API
What you can build	Feedback boards, project and task boards, any Gravity Forms workflow	Feedback boards, roadmap, changelog, surveys
Anonymous and guest voting	No (WordPress login required)	Yes (guest is the default)
Built-in announcements / changelog	No	Yes, with subscriber emails
In-app surveys (NPS, CSAT, polls)	No	Yes
Voting controls	Vote budgets, upvote-only mode, per-lane voting	Upvoting, comments, idea following
Board permissions	By WordPress role or Gravity Forms capability, per board	Private boards and pre-approval via Privacy add-on
Number of boards	Multiple boards per form (one per embedded page)	One board per account (topics for categories)
Front-end entry display and editing	Yes, front-end editing via GravityView	Not applicable
Developer API	WordPress REST API	REST API and webhooks (all plans)
Third-party reviews	Few reviews yet (newer product, from a Gravity Forms Certified Developer)	Strong (G2 4.9/5 from 24 reviews, Capterra 4.7/5 from 26)

Decision factors

Where your feedback data lives

Every GravityBoard card is a Gravity Forms entry stored in your own WordPress database, notes are entry notes, and everything exports to CSV together with your entry data. Frill stores your feedback on AWS infrastructure in the United States, with EU hosting reserved for the Enterprise plan ($349 per month). You can pull data out through the REST API, and while Frill’s pricing page mentions bulk CSV import and export, its help center documents import only. If keeping customer feedback on infrastructure you control matters, this factor belongs to GravityBoard.

Capturing feedback and letting people vote

Frill removes almost all friction from the input side: guest participation (name and email) is the default, anonymous cookie-based voting is available, Frill suggests similar ideas as users type, Smart Merge combines duplicates with votes intact, and followers get notified when an idea’s status changes. Teams that want a review step can pre-approve ideas and users before anything goes public (included on Growth and Enterprise plans, or as a paid add-on on lower tiers). GravityBoard requires a WordPress login to vote, which is a real hurdle on a fully public board, though anyone can view an embedded board without logging in. In exchange, GravityBoard gives you finer control over how voting behaves: per-user vote budgets with reset periods, an upvote-only mode for feature-request boards, voting limited to specific lanes, automatic sorting by vote count, and per-board permissions by WordPress role or Gravity Forms capability. If frictionless public capture matters most, Frill has the edge; if you run a board for members, customers, or a team that already logs into WordPress, GravityBoard gives you more levers.

What it costs over time

GravityBoard is $119 per year for a single site at the regular price, or a one-time lifetime license from $499, plus a required Gravity Forms license ($59 to $259 per year, sold separately). Frill starts at $25 per month (about $264 per year billed annually), and that entry plan caps you at 50 active ideas. Unlimited ideas start at $49 per month, and white labeling requires the Growth plan at $149 per month or a paid add-on. Frill’s pricing is flat per company with unlimited teammates and tracked users, a simple model. Both products let you try before you buy: Frill with a 14-day free trial (Growth-plan features, no credit card), GravityBoard with a free 7-day demo site. Over a multi-year horizon the math favors GravityBoard, especially with a lifetime license, and a 30-day money-back guarantee backs every purchase; Frill publishes no refund policy and no longer offers any lifetime option.

Pricing and cost considerations

Cost factor	GravityBoard	Frill
Entry cost	$119/yr (single site). Unlimited boards.	$25/mo Startup (50 active ideas)
Ongoing costs	Annual renewal ($119/yr single site) plus a required Gravity Forms license (from $59/yr, sold separately)	Subscription: $25 to $349/mo by plan; unlimited ideas from $49/mo
Cost predictability	Flat license, unlimited voters and ideas	Flat per company (unlimited users), but key features gate by tier and add-ons are unpriced publicly
Cost scaling	By sites: $119 (1), $199 (3), $399 (1,000) per year	By plan: Startup $25, Business $49, Growth $149, Enterprise $349 per month (about a month free on annual billing)
Refund policy	30-day money-back guarantee	No published refund policy
Lifetime license available?	Yes ($499 to $1,499 one-time)	No (a past AppSumo deal is no longer available)

Prices were accurate at the time of writing. Please check the product pages for current pricing.

Use cases and best fit

A feature request board on an existing WordPress site

You already run WordPress with Gravity Forms, and you want customers or members to submit ideas through a form on your own domain, vote on what matters, and watch requests move through status lanes. GravityBoard turns the intake form into the board itself: submissions become cards automatically, voting runs with budgets or upvote-only mode, and the data never leaves your database.

Best fit: GravityBoard

A SaaS product team embedding feedback inside its app

Your product is not WordPress, your users expect to leave feedback without creating yet another account, and you want a roadmap, a changelog with release emails, and NPS surveys in the same tool. Frill’s widget drops into your app with a JavaScript snippet, guests can vote with only a name and email, and announcements keep users in the loop automatically.

Best fit: Frill

An intake and task board behind the scenes

Feedback is only one thing a form collects. Service requests, content pitches, support escalations, and job applications all arrive as Gravity Forms entries, and GravityBoard turns any of them into a drag-and-drop kanban board with assignees, due dates, checklists, and email notifications. Frill is built for product feedback and does not cover this kind of work.

Best fit: GravityBoard