Can Gravity Forms import entries on its own, or do I need a separate tool?

No. Gravity Forms can export entries to CSV, but its built-in Import/Export screen only imports form definitions, not entry data. As the official documentation puts it, "Gravity Forms does not include a feature for importing entries." The only native ways to load entries from a file are a manual database migration or the developer-focused Gravity Forms WP-CLI add-on. For a point-and-click CSV import, you need a dedicated tool such as GravityImport or WP All Import.

Can WP All Import import Gravity Forms entries?

Yes, but not on its own. WP All Import is a general-purpose importer, and importing Gravity Forms entries requires its separate Gravity Forms Import Add-On running alongside the main plugin. The free version of WP All Import does not include Gravity Forms support, so you need one of its paid packages. GravityImport, by contrast, is a single Gravity Forms certified plugin built only for this job.

Does GravityImport support Excel or XML files, or only CSV?

GravityImport imports CSV files only. If your data lives in Excel, Google Sheets, or another spreadsheet, you export it to CSV first and then import. WP All Import is more flexible on input: it reads CSV, XML, and Excel directly, and it can even pull a file from a URL. If your source data is XML, or you cannot easily convert it to CSV, that is a genuine reason to prefer WP All Import.

Which is cheaper for importing Gravity Forms entries?

For a single site, GravityImport is usually the lower entry cost: it starts at $99/yr and that one plugin is the whole purchase. With WP All Import you buy a package that bundles the Gravity Forms add-on; the lowest named tier that lists Gravity Forms entries is $149/yr, and the Import Pro and Gravity Forms packages are $199/yr. The deciding factor is usually site count, not the headline price: GravityImport is licensed per site, while WP All Import includes unlimited sites on every package, so GravityImport is cheaper on one site but WP All Import wins once you run several. Both list annual pricing with an optional one-time lifetime license, though WP All Import is currently moving from lifetime to annual pricing. (Prices as of June 2026; see the GravityKit pricing page for current figures.)

Can I update existing entries instead of creating duplicates?

Both tools can update existing entries rather than adding duplicates, but they work differently. GravityImport matches rows by an Entry ID column and overwrites the whole entry, so you cannot update just one field. The entire entry is replaced. WP All Import lets you choose which fields to update on matched records, which is useful for partial updates. If you only need to refresh a couple of columns on existing entries, WP All Import's selective update is the more surgical option.

Can either tool create a Gravity Form automatically from my CSV?

GravityImport can. If you do not have a form yet, it reads your CSV columns, detects the likely field type for each one, and builds a new form during the import. WP All Import imports into an existing form only; its Gravity Forms add-on "doesn't allow modifying the form itself," so you build the form first and then map columns to it. If you are starting from a spreadsheet with no form yet, GravityImport's auto-create option saves a setup step. One caveat: an auto-created form is built from the data itself, so it is a basic form, and advanced logic like conditional logic, calculations, or multiple pages is not generated for you.

Is there a free way to import Gravity Forms entries?

Sort of, with trade-offs. WP All Import has a free core plugin, but it does not import Gravity Forms entries; that needs the paid add-on. There is also a free third-party plugin, "Import entries for Gravity Forms" (by mycustomsoftware, an unrelated developer), though it has very few reviews and is far narrower than either paid tool. GravityImport has no free version; it starts at $99/yr.

Should I choose GravityImport or WP All Import?

Choose GravityImport if Gravity Forms entries are the only thing you are importing. It is the Gravity Forms certified tool, it maps every core field type natively, it can auto-create a form, and it runs feeds (such as user registration) and notifications during the import, so it is the simpler, purpose-built path. Choose WP All Import if you also import other WordPress content such as posts, WooCommerce products, or users, if your source files are XML or Excel, or if you need scheduled, recurring imports. The two overlap on the narrow job of getting a CSV into a form; everything around that job is where they differ. Our full guide to importing Gravity Forms entries walks through each method.

Compare / WP All Import

GravityImport vs WP All Import

A side-by-side look at a Gravity Forms native entry importer and a general-purpose WordPress import engine, so you can match the tool to the job.

Last updated:

June 26, 2026

What’s the verdict?

Both tools load data into Gravity Forms from a file, but they aim at different jobs. GravityImport (GravityKit) is a Gravity Forms certified plugin built only for importing CSV entries, with native field mapping and the ability to build a form from your spreadsheet. WP All Import (Soflyy) is a general-purpose WordPress importer that handles Gravity Forms entries through a paid add-on, alongside posts, products, and users, and reads XML and Excel as well as CSV. The right pick depends on whether Gravity Forms is your whole import job or just one part of it.

Choose GravityImport if…

Your import job is entirely about Gravity Forms entries: you have a CSV to load into a new or existing form, you want native field mapping from a Gravity Forms certified tool, and you want feeds and notifications to run as the entries come in.

Choose WP All Import if…

You import more than Gravity Forms entries, such as posts, WooCommerce products, or users, your source files are XML or Excel rather than CSV, or you need scheduled, recurring imports running across one or many sites.

Core differences and capabilities

Decision factor	GravityImport	WP All Import
Built for	Gravity Forms entries only	Importing almost anything into WordPress
Gravity Forms certified	Yes, the only certified CSV entry importer	No
File formats accepted	CSV only	CSV, XML, Excel, Google Sheets
Imports beyond Gravity Forms (posts, WooCommerce, users)	No	Yes
Auto-create a form from your file	Yes	No, existing form only
Runs Gravity Forms feeds and notifications on import	Yes	Not natively
Scheduled or recurring imports	No	Yes (Pro)
Import from a URL or FTP	No	Yes (Pro)
Handling very large imports	No entry limit, runs large jobs in the background	Automatic chunked processing (Pro)
Update existing entries	Yes, overwrites the whole entry by Entry ID	Yes, choose which fields to update
Free version	No	Yes, but it does not import Gravity Forms entries
Site licensing	Per-site annual (1 to 1,000-site tiers), lifetime available	Unlimited sites on every package

Decision factors

A specialized tool or a general-purpose engine

This is the question that settles most decisions. GravityImport does one thing: it imports CSV data into Gravity Forms, with native mapping for every core field type and the option to build a new form from your columns. WP All Import is a general-purpose engine that imports posts, pages, WooCommerce products, users, and custom fields, and reaches Gravity Forms entries through its separate Gravity Forms Import Add-On. It also brings a long track record to that breadth, with more than 100,000 active installs of its free core plugin. If Gravity Forms is the only place your data needs to land, GravityImport is the more direct path; if form entries are one part of a larger import, WP All Import covers the whole job in one tool.

File formats and where your data starts

GravityImport accepts CSV files only, so data in Excel, Google Sheets, or another format has to be exported to CSV first. WP All Import is more flexible at the front door: it reads CSV, XML, and Excel directly, and it can pull a file from a URL or FTP. That flexibility is a real WP All Import advantage when your source is an XML feed or a spreadsheet you cannot easily convert. The trade-off is that WP All Import imports into an existing form only and cannot modify the form itself, while GravityImport can read your CSV and build the form for you.

Cost, licensing, and what you already run

For a single site, GravityImport is usually the lower entry cost at $99/yr, and that one plugin is the whole purchase. WP All Import reaches Gravity Forms entries only through a paid package, starting at $149/yr for the Developer tier or $199/yr for its Import Pro and Gravity Forms packages. The real difference is how each licenses sites: GravityImport is priced per site ($99/yr for one, $179/yr for three, $299/yr for up to a thousand), while WP All Import includes unlimited sites on every package. So GravityImport is cheaper on a single site, but WP All Import’s unlimited license tends to win once you run several. Both list annual pricing alongside an optional one-time lifetime license, though WP All Import is mid-transition from lifetime to annual pricing, so check its current terms before buying. Both also assume you already run Gravity Forms, since both import into it, and WP All Import has a free core plugin that does not include Gravity Forms support.

Pricing and cost considerations

Cost factor	GravityImport	WP All Import
Entry cost to import GF entries	$99/yr (single site)	$149/yr (Developer), or $199/yr (Import Pro / Gravity Forms package)
Ongoing costs	Annual renewal for updates and support	Annual renewal for updates and support
Cost predictability	Predictable annual, or one-time lifetime	Predictable annual, or one-time lifetime
Cost scaling	Single site, up to 3 sites ($179), up to 1,000 sites ($299)	Unlimited sites included on every package
Refund policy	30-day money-back guarantee	90-day money-back guarantee
Lifetime license available?	Yes ($399 to $1,299 one-time)	Yes (Unlimited Lifetime, $1,299 one-time)

Prices were accurate at the time of writing. Please check the product pages for current pricing.

Use cases and best fit

Loading a spreadsheet of records into Gravity Forms

You have a CSV of members, registrations, or survey responses that needs to become Gravity Forms entries, and the form may not exist yet. GravityImport reads the columns, detects the field types, and can build the form during the import, then maps everything natively and validates rows as it goes. This is the job it is purpose-built for.

Best fit: GravityImport

Importing form entries as part of a full-site import or migration

You are moving or populating a whole site, with WooCommerce products, users, posts, and Gravity Forms entries all coming from external files, possibly in XML or Excel. One tool that imports all of it, on a schedule if needed, is simpler than stacking several. WP All Import handles every one of those content types in a single engine, with the Gravity Forms add-on covering the entries.

Best fit: WP All Import

A one-time CSV import by a non-developer into an existing form

An office admin needs to bulk-load a few hundred rows into a form that already exists, once, without learning import templates, cron URLs, or add-on stacking. GravityImport keeps the surface narrow and Gravity Forms native, so the path from CSV to entries is short, and feeds or notifications can run on import if you want them to.

Best fit: GravityImport