Zack Katz
President
Recent Posts
Reliable software in an uncertain world
I am writing today to let you know that you can count on us. We’re seeing huge economic instability caused by the US imposing tariffs on worldwide trade. At the same time, the tech landscape is being reshaped daily by AI. As a small…
Tooting your own horn: Why developers should celebrate small wins
Our development team kicked off the day with a call where we discussed communication. Lately, I’ve noticed that our #development Slack channel occasionally gets bogged down by minutiae. I asked the team to hop on a call to unpack why this friction occurs and…
How we saved over $36,000 translating our plugins using ChatGPT (and how you can too!)
Our Gravity Forms add-ons are used all over the world on sites in 112 languages. For 10 years, we struggled to provide users translations in even the most popular languages. Now, with AI, we have a way to do just that. In the past,…
Preparation and production: Building great products, onstage and in tech
I have been cast in a play! I’m one of two characters in one scene of a 9-scene play called Love/Sick. I’m one of 18 people. I’m on-stage for 7 minutes. I have half of the lines in the 10-page script. Is this all…
Reducing development costs and streamlining business operations with GravityView
Dragonfly came to GravityView seeking out a solution that would help them to modernise a database of talent that had been curated over a decade of work in the industry. Dragonfly Video Production is a 15-year-old video production company based in London’s Soho Square….
Floaty: The GravityView Mascot
I recently spoke with Steve Burge on his PublishPress podcast about GravityView’s core values. I appreciated our talk and I feel now is an appropriate time to share more about Floaty. Not everyone gets to have a mascot who is as enthusiastic about their…
Three years and a milestone release: 2.0 beta
We launched GravityView three years ago! In this post, we celebrate the journey GravityView has “launched” us on 😅 and talk about new features and functionality planned in the next year. I also go over our new renewal process and why we switched. Three…
2015 in Review
A Great Year for GravityView 2015 was the first full year of sales for GravityView. Over the year, the plugin matured. We filled in missing gaps in functionality like table sorting and added powerful features like the shortcode. In 2015, GravityView had 35 update releases comprised of 1,096 code commits representing 222,008 changed lines of code….
GravityView has passed $100k in sales
GravityView went on sale July 24, 298 days ago. Yesterday, GravityView passed $100,000 in sales. I’d like to go over a few numbers and take a look back over the past 10 months and share some of what I’ve learned. Here’s the $100,000 number…