We all remember the days of shopping at department stores, big box chains, and local malls. But today, more and more consumers are shopping online. In fact, eCommerce sales will likely exceed $6.8 trillion this year!
Whether you offer artisanal crafts or digital downloads, starting an online store has never been easier with WordPress eCommerce plugins.
But where exactly should you start—and which plugin is best for your brand? In this post, I collaborated with experts at WPFloor to curate a selection of the best WordPress plugins for eCommerce.
The seven plugins featured below simplify the process with features and add-ons designed to streamline your eCommerce goals. The best part? You don’t have to learn to code to start making those sales.
Table of contents
1. WooCommerce
Premium/free: Free plugin; Free and premium extensions and themes.
WooCommerce is the most popular free WordPress eCommerce plugin. This open-source platform boasts over 8 million active installations thanks to its intuitive interface, flexibility, and scalability through hundreds of add-on options.
WooCommerce supports any product type, from physical goods to services and digital merchandise. Get your store up and running in a flash with the setup wizard, including adding product descriptions from scratch or importing them from an existing file.
WooCommerce offers a wide variety of themes designed for eCommerce, but the plugin works well with any other WordPress theme. Plus, you can tweak the look of your product page using modular product blocks.
One of the biggest perks of using WooCommerce is its built-in order management dashboard for order statuses, customer details, sales analytics, and more. This feature improves not only your organization and sales strategies, but also your customer service.
WooCommerce integrates with many third-party services, including major payment gateways, CRMs, email marketing services, and shipping carriers. The free and premium extensions in the WooCommerce Marketplace are all reviewed for quality assurance.
Key features
- Free to install and use
- Supports any product type
- Unlimited product listings
- Ready-to-use eCommerce themes
- Built-in order tracking and analytics dashboard
- Hundreds of add-ons for scalability
- Tons of online resources for support and education
If this all sounds like a great fit, check out these six must-have WordPress plugins for eCommerce site owners using WooCommerce:
WordPress Users & WooCommerce Customers Import Export
Price: Free version available; Plans start at $69/year.
If you’re migrating an existing site rather than starting from scratch, the WordPress Users Import Export plugin streamlines transferring and updating user data. It supports file formats like CSV, XML, TSV, and Excel, making it easy to move customer details between platforms without time-consuming manual entry. Use custom export filters to specify which details you’d like to import or export, or try advanced import options that allow you to add or update specific user details.
Flexible Checkout Fields for WooCommerce
Price: Free version available; Plans start at $59/year.
The default WooCommerce checkout fields may not work for some of your products. With the Flexible Checkout Fields for WooCommerce plugin, you can customize the checkout fields in your store without worrying about codes, filters, or hooks.
Reorder field placement, add custom fields or edit existing field labels, add required fields, and even include conditional logic in your checkout forms so customers only see the fields relevant to their transaction.
Import Export WooCommerce Orders, Coupons & Subscriptions
Price: Free version available; Plans start at $69/year.
Another great tool for store migrations or updating store data, the WooCommerce Export Import Orders plugin simplifies transferring orders, coupons, and subscriptions between WooCommerce stores. Besides smooth data migration with custom metadata, this plugin also enables bulk updates during imports using advanced filtering options.
The free version supports CSV files, while the premium versions support additional formats like XML, TSV, and Excel. They also offer features and extensions for automated actions, column mapping, multilingual functionality, and more.
Product Import Export Plugin For WooCommerce
Price: Free version available; Plans start at $69/year.
Managing product data is an essential aspect of running a WooCommerce store. Plugins like WooCommerce Product Import Export mean you don’t have to add new products or update existing listings one-by-one. Handling bulk data has never been easier!
You’ll have precise control through custom export filters, which save time and reduce unnecessary data. This plugin supports all product types (simple, variable, grouped, and subscription) and even allows you to import or export customer reviews. Plus, the premium version supports AI-generated product listings—another fantastic way to save time.
Subscriptions for WooCommerce
Price: Free version available; Plans start at $109/year.
If you want to earn steady revenue from your eCommerce store, subscriptions are a great option (and a very popular business model over the last several years). If you go this route, the Subscriptions for WooCommerce plugin allows you to make recurring sales by offering products and services in repeat cycles.
Customers can sign up, pause, and adjust their plans as-needed, with flexible billing options available through popular payment gateways. You can even include free trials for your customers to try your products or services before committing.
WooCommerce PDF Invoices, Packing Slips and Credit Notes
Price: Free version available; Plans start at $109/year.
Generating and printing order-related documents is fast and easy with WooCommerce PDF Invoices and Packing Slips. This plugin automates the process, so creating everything from receipts and invoices to shipping labels won’t hold up your fulfillment pipeline.
Customize the pre-built templates as much as you’d like, including fields for taxes and tracking details. You can even send PDF receipts and credit notes in customer emails so they have all their documentation in one place. Another unique feature is the “pay later” option, often used in B2B scenarios where businesses make payments after receiving invoices.
2. Gravity Forms
Premium/free: Plans start at $59/year.
If you’re searching for a simple solution for your eCommerce needs, try Gravity Forms—the most powerful custom form builder for WordPress. Forms are at the core of a seamless eCommerce experience, making the checkout process more engaging and logical.
Gravity Forms offers all the features you need to create a feature-rich checkout form, including conditional logic, save and continue, discount codes, and integrations with popular payment gateways like Stripe, PayPal, and Mollie. Gravity Forms also offers custom email notifications—perfect for eCommerce receipts and shipping alerts.
This form plugin supports site-wide endeavors, from eCommerce pay forms to user logins and support tickets. You can create any form from scratch, but you’ll likely find a template for any use case you need—including an eCommerce form template.
💡 Pro tip: If you’re curious about ways to use Gravity Forms together with WooCommerce, check out this helpful tutorial!
Key features
- Drag-and-drop form builder
- Conditional logic and conditional pricing
- Email notifications
- One-time and automated recurring payments
- Discount codes with automatic calculations
- Payment processor and gateway integrations
Make the most of Gravity Forms with the following tools, which extend this plugin’s eCommerce capabilities:
eCommerce Fields
Price: $59/year for the single add-on. Bundles start at $149/year.
eCommerce Fields is a certified Gravity Forms add-on by Gravity Wiz. Most would agree this add-on is essential for eCommerce shop owners using Gravity Forms. It enhances your forms with features like expanded pricing fields (including tax, discount, and subtotal), flexible discount options, address autocomplete, order summaries, and calculation-ready merge tags.
You can buy an annual license for eCommerce Fields, or a bundle of several “Gravity Perks” (extensions that enhance Gravity Forms) from Gravity Wiz.
GravityView
Price: Plans start at $59/year.
The GravityView add-on takes the data you’ve collected via Gravity Forms and transforms them into front-end apps. For example, lists, tables, maps, and even unique options like classifieds listings and other use cases relevant to eCommerce.
While Gravity Forms is a great solution for a simple check-out process, GravityView completes the eCommerce package by allowing you to create a storefront on your WordPress website. When used together, you can’t go wrong!
3. Easy Digital Downloads
Premium/free: Free version available; Plans start at $99.50/year.
If you’re looking to start an eCommerce store for digital products, Easy Digital Downloads (EDD) comes highly recommended.
Getting started is fast and easy with the setup wizard. EDD includes a built-in shopping cart system with plenty of features, including support for all major payment methods and gateways, registered and guest users, discount codes, and subscription billing options. The checkout form is also customizable.
Whether you offer ebooks, fan art, music files, or something similar, EDD includes everything you need to start and grow a digital store. You can sell an unlimited number of files without extra data fees. To protect your content, EDD also enables file protection measures, including restricted access to downloads and limits on the number of times a customer can download your digital products.
To top it all off, EDD includes reporting tools that help you track sales, revenue, and other key metrics over time.
Key features
- Customizable and feature-rich shopping cart
- Supports one-time and subscription billing plus variable pricing
- Unlimited digital file downloads
- 100+ third-party integrations, including major payment gateways
- Analytics and reporting tools
- Detailed customer records
- Compatible eCommerce themes (free and premium)
With over 100 add-ons to choose from, EDD can support both simple and complex eCommerce stores. Here are a few of the most essential extensions on offer:
Stripe Payment Gateway
Access: Included in Easy Digital Downloads’ premium plans; No additional transaction fees with Extended Plan and higher.
The Stripe Payment Gateway add-on accepts credit card payments along with ApplePay, GooglePay, bank transfer, and more. Stripe is one of the most popular payment gateways in eCommerce, and the system processes payments right from your website.
Stripe supports recurring and one-time payments, early fraud detection, and pre-orders on upcoming digital merchandise. Plus, customers can save and manage their payment methods using Link by Stripe, which speeds up future purchases. You can even approve or decline refunds from WordPress, without having to log into your Stripe account.
Software Licencing
Access: Included in Easy Digital Downloads’ Professional and All Access Pass plans.
Certain digital products benefit from software licensing, which protects your intellectual property and prevents unlicensed users from accessing the software. (Examples include WordPress plugins, mobile games and apps, and e-learning platforms.)
EDD’s Software Licensing extension is a trusted way to manage license keys for your digital products, allowing you to create, activate, monitor, and renew software licenses. This tool adds license keys to digital purchases so customers can activate and use your software. There’s also a built-in JSON API so you can remotely activate and validate customer licenses.
Checkout Fields Manager
Access: Included in Easy Digital Downloads’ Professional and All Access Pass plans.
If EDD’s default checkout form doesn’t meet your needs, the Checkout Fields Manager add-on lets you add or remove fields to the checkout process. It supports text, dropdowns, radio buttons, file uploads, and more, tailoring the checkout experience to your business model.
You can also choose to include conditional logic and fields for custom requests, whether you’re selling personalized art or hoping to capture leads through specific customer data.
With an intuitive drag-and-drop interface, the Checkout Fields Manager is easy to customize to your store’s unique needs.
4. BigCommerce for WordPress
Premium/free: Plans start at $29/month. Custom pricing for Enterprise plans.
BigCommerce for WordPress is a scalable eCommerce plugin for WordPress, supporting small businesses, mid-market shops, and enterprise-level online stores alike. The plugin is a future-proof choice if you plan to grow your business over time.
A hallmark feature of BigCommerce is its architecture, which allows store owners to operate a WordPress front-end while offloading eCommerce infrastructure management to the back end. This architecture allows you to concentrate on customer experience instead of server load.
The BigCommerce plugin includes powerful features like integration with multiple marketplaces, access to over 60 payment gateways, and a secure checkout process featuring PCI compliance.
Key features
- Drag-and-drop page builder
- Suitable for up to enterprise-level eCommerce brands
- Flexible, customizable shopping cart
- Support for up to 600 SKUs per product
- Includes 65+ payment gateways, including PayPal with lower fees
- Multi-channel selling across eBay, Amazon, Facebook, and more
- Support for all major global shipping carriers
- Single control panel for multiple eCommerce sites
- 24/7 live support
5. Ecwid
Premium/free: Free version available; Plans start at $21/month.
Ecwid Ecommerce Shopping Cart is another robust eCommerce plugin for WordPress users that transforms your existing site into an online shop. It supports popular payment gateways like PayPal and Stripe, and enables cross-selling on other platforms (like Facebook or TikTok) with automatic synching between products, customers, and orders.
If cross-selling appeals to you, you’ll appreciate Ecwid’s integrated marketing features, including automated ads, email campaigns, and promotions, all of which drive traffic to your eCommerce site. You can manage your various sales channels from one convenient dashboard.
This plugin enhances fulfillment with built-in shipping integrations for major carriers and automatic tax calculations for the U.S., Canada, and EU VAT. Despite its powerful features and functions, Ecwid is fast and secure. All of your store’s data is hosted on Ecwid’s secure servers, which reduces response times and lightens the load on your WordPress servers.
Key features
- Built-in reporting
- Integration with major carriers
- Automated shipping and tax calculations
- Synchronizes with many eCommerce platforms and social media sites
- Unlimited secure storage on Ecwid’s servers
- Automated marketing features
- Free educational courses through Ecwid Academy
6. WordPress Simple Shopping Cart
Premium/free: Free and open-source.
If you’re looking for a free WordPress ecommerce plugin, try WordPress Simple Shopping Cart. It’s a simple solution perfect for users who already have their product pages ready to go. The plugin adds an “Add to Cart” button to your website, turning your WordPress site into a fully functional eCommerce platform.
With this plugin, you can showcase the shopping cart in your preferred site location(s), such as posts, pages, or sidebars. This gives customers quick access to view their selected items, modify quantities, or remove products as desired.
WordPress Simple Shopping Cart uses shortcodes for smooth integration and enhanced functionality. While lightweight, it may be a bit confusing for the non-tech-savvy looking for an “out of the box” solution. Also, this plugin may be too restrictive for stores with large product catalogs or businesses that require advanced eCommerce features.
Key features
- Quick and easy ‘Add to cart’ button for any WordPress site
- Customizable appearance and text
- Lightweight solution
- Supports physical and digital goods along with services
- Stripe and PayPal integration
- Automated email notifications
- Supports discount codes, coupons, and special offers
Scale your sales—and your business—with WordPress eCommerce plugins
Choosing the best WordPress eCommerce plugins for your online store benefits everyone, streamlining marketing and fulfillment while improving customer experience. From powerful product management tools to customizable checkout fields and payment gateways, everything you need to operate a successful online store is a few clicks away.
Whether you’re selling digital products, monthly subscriptions, or physical goods, the eCommerce plugins above will boost sales, level-up your efficiency, and pave the way for growth. In a marketplace as crowded as eCommerce, a WordPress plugin is your ultimate tool for success.
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