---
title: "Adding a link to a column"
date: 2026-04-23
author: "GravityKit"
link: "https://www.gravitykit.com/docs/gravityview/customizing-your-views/adding-a-link-to-a-column/"
---

Sometimes, you collect a website URL or email address on your form, and instead of adding them to your View as another column, you want to use those fields to put a link in the name column, for example. For cases like that, we'll use the field Merge Tags inside a Custom Content field.

 Let's start with our View:

![Table with columns: Name, Email, and Website. Website column contains hyperlinks](https://www.gravitykit.com/wp-content/uploads/2025/10/file-Kb7XsryiiI.jpg)
Instead of adding the **website** column to the View, I want to use those URLs to create a link on the **name** column, so when you click on a name on the View, you are redirected to that website
 We will start by adding a Custom Content field to our View:

![Add Field dialog showing option to insert Custom Content for aligning fields side-by-side](https://www.gravitykit.com/wp-content/uploads/2025/10/file-wcKORciYjx.jpg)
Then, we are going to add an HTML link to that **name** column using HTML tags:![Add a hyperlink to a column using HTML and merge tags from optional form fields](https://www.gravitykit.com/wp-content/uploads/2025/10/file-muAxL31J1B.jpg)
*And voilá:*![Hover over a name to view the linked website URL in the browser status bar](https://www.gravitykit.com/wp-content/uploads/2025/10/file-KwbgEy6vvY.jpg)